On May 4, Justine Jacob led off our discussion on storytelling by discussing the power of a one-word title. She gave an example of a simple story,” Large Person. Pain. Happiness.” After telling this story, she demonstrated how the story can be framed in a variety of ways through the use of a title. “Cancer,” for instance, frames the story very differently than “Birth.” Continue reading ‘Titles’
Archive for May 12th, 2009
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May
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Titles
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May
09
What Makes Us Happy?
Since happiness is a subject that we frequently touch upon in this class, I thought I would post a link to an interesting and related article… http://www.theatlantic.com/doc/200906/happiness/
World of Good is a fascinating case because it demonstrates the impact one can have while working within a larger organization. Whether you want to affect change on your own or within a larger entity, here are some things to remember… Continue reading ‘Takeaways from World of Good Venture’
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Class Notes 5/11 ->
Recalled Insights: Inside a Start-up
- For startups, blogs can often drive business to websites more than traditional magazines
- Useful to have a hook (i.e. “geek chic”; Distilled Clothing)
- How to rethink the value proposition. Pose the question: What is the value you can bring to others? Continue reading ‘Class Notes 5/11 ->’
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