In class, Sep read a passage from Viktor Frankel’s Man’s Search for Meaning:
“Don’t aim at success – the more you aim at it and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; it must ensue, and it only does so as the unintended side effect of one’s personal dedication to a cause greater than oneself or as the by-product of one’s surrender to a person other than oneself.” Continue reading ‘Viktor Frankel on “Success”’
I recently read Wally Olins’ Brand Handbook. Admittedly, I don’t remember much about the book, but one concept stuck and stuck hard. Olins talks about the ingredients that make up a brand, saying that the touchpoints include the company’s actual PRODUCT, the BEHAVIOR of the salespeople and other public-facing personalities, the ENVIRONMENT where you might encounter or experience the product, and the COMMUNICATION that you receive about the company in mailings, advertising, and other forms of media. Are there any other touchpoints of brand?
The two inspirations I took away from Sep’s discussion were: (1) start with a mission and (2) just do it.
Start with a mission, build a deep connection. Distilled didn’t start with a mission, a story. While “geek chic” found an initial following, it wasn’t authentic. The company didn’t tell its own story, rather the story was told for them. As a result, the company began to question its direction and strategy. Not only does the Continue reading ‘“Business is the VEHICLE to bring value”’
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