Too sticky?

After Hammer Time today, I couldn’t help but wonder if things could be too sticky (figuratively anyway).  I have a feeling today’s session will be what I remember most about the class in 1 month, 1 year, and and 10 years, but am unclear whether it will help other class material become more sticky as well or whether it will blur and obscure the other information.  My inclination is that it will be a helpful association, but I could see it being detrimental as well.

This Thursday at Stanford! Alex Wipperfürth on brand and marketing.

Alex Wipperfürth will be giving a talk this Thursday, May 21st, at 8:00pm in Braun Hall (Building 320) room 105. This should be a fun talk. He’ll be speaking about how recent shifts in consumer culture have changed how and why people decide to buy products. The talk is part of the Liu Lecture Series in Design at Stanford University.

Energizing a Brand

You can do everything right with innovating and differentiating your brand but will still fail in the long run if the key ingridient of energy is deficient.  According to David Aaker in the long run what sustains a brand is the energy that surrounds it.  Even if the energy is low in the brand itself it can draw energy by association with high energy venture.  the Example of Avon and

AM With the Aakers Session

Distilled Takeaways
1. Useful to have a hook (i.e., “geek chic”), although sometimes hooks wear off and then it is time to reflect. This applies to branding but may also be helpful if you are writing rap lyrics
2. For startups, blogs / alternative media can often drive business more than traditional media

Methodology to determine the world’s top brands

Came across the following articles on branding so thought to share them here.

Top 100 Brands (2008) and the methodology of how the value of these brands are determined:

http://images.businessweek.com/ss/08/09/0918_best_brands/index.htm

http://www.businessweek.com/magazine/content/08_39/b4101056103890.htm?

http://www.interbrand.com/best_global_brands.aspx

Picture This; Framing by Association

I was very struck by the idea of framing as a requisite mechanism for mediating brand identity. To paraphrase David Aaker “Framing is huge–it’s all about framing”. As a frame establishes the lens thru which a brand is viewed it also draws up the script for future transactions–including transgressions. One of the methods for codifying a frame is leveraging