Is a b-school really useful?

Being in the 8am section, I have listened to Hammer for only 15 minutes. His way of managing his own brand reminded me of a French fashion designer: Christian Audigier (http://www.christianaudigier.com/).

For those who don’t know Christian Audigier is at the origin of the rise and success of Von Dutch. He is a self-made man that brands himself the same way Hammer did. He tries to be everywhere. He gives his t-shirts and hats to stars like Madonna or Britney Spears and then paid his own paparazzi to shoot them and sell the pictures to People magazine and every other tabloid. He organizes big parties and pays stars to attend and create the buzz.

We are very close here to Hammer’s strategy with DJs, radios, his own dancers and his name everywhere in the song. Audigier and Hammer dub themselves as kings of fashion or hip hop respectively.

What is the conclusion? They make a hell of money!