The day before 10 year anniversary of Jennifer’s wedding we had a discussion about happiness – that was my stickiest takeaway by the way. That is very important that person who teach you positive sides of doing business (there not many of them if you speak about real business) feels like the happiest human on the earth. Otherwise she/he would not be persuasive J

Everybody understands happiness but not many can predict happy moments of customer for branding purposes. I think the concept of the lifting of this problem one level higher and instead of trying to run behind the customer’s mood it is much more sustainable and visionary to brand around your customer’s process to help customer to catch up with little happy moments everyday is just brilliant. So another takeaway by systematic and be chaotic in the same time to be sure that your brand associates with a happy life unless you are “Prince of Darkness”.

Last takeaway was about divorce. I was unhappy with Manchester United performance in the Champions League final today, but I was happy to learn that one of my favorite brands “Manchester United” talked to me and I talked to him. According to professor’s hint I and MU are not going to divorce nearest future.